Marketing Lead (Fintech)

TL;DR

Marketing Lead (Fintech): Leading growth strategies and customer acquisition for a business banking and payments platform with an accent on data-driven execution and multi-product adoption. Focus on optimizing the full customer funnel, managing integrated product launches, and scaling user acquisition via multi-channel strategies.

Location: Hybrid (Melbourne, Australia) — 4 days on-site per week

Company

An Australian scale-up reimagining business banking and payments to provide smarter financial services for businesses of all sizes.

What you will do

• Deliver and execute marketing campaigns to drive efficient growth in new customer acquisition across the hardware and product ecosystem.
• Fuel the adoption of the hirify.global product ecosystem among existing customers.
• Analyze and report on full-funnel campaign performance, including CPC, CTR, CVR, CPA, and Payback Period.
• Optimize campaigns through audience targeting, A/B testing, and CRO to maximize return on investment.
• Execute demand generation and lead nurture strategies to achieve MQL goals.
• Lead and coach a team of channel marketers across Product Marketing, Content, Social Media, and CRM.

Requirements

• 4+ years of marketing experience in a digital, product-led SaaS brand.
• Direct leadership experience managing a team of at least 2 people.
• Demonstrable experience in direct user acquisition using multi-channel strategies (organic, paid, referral, affiliate, mobile).
• Proven track record of growing multi-product adoption via CRM and in-product marketing.
• Analytical mindset with an understanding of multi-touch attribution models.
• Must be based in Melbourne, Australia to comply with the on-site work requirement.

Nice to have

• Experience working in the B2B sector.

Culture & Benefits

• Competitive salary package including equity.
• Balanced, progressive, and supportive work environment.
• Excellent parental leave and other leave entitlements.
• High-quality office environment in Melbourne CBD.
• Extensive learning and professional development opportunities.
• Strong team culture with frequent social opportunities.