Senior Product Marketing Manager (Healthtech)

TL;DR

Senior Product Marketing Manager (Healthtech): Leading GTM strategy and execution for Life Sciences and Employer verticals with an accent on product messaging, positioning, and sales enablement. Focus on conducting persona research, designing integrated campaigns, and driving growth for emerging healthcare transparency products.

Location: Fully remote within the United States

Salary: $160,000 – $185,000

Company

hirify.global is a Series C price transparency platform building the infrastructure for a more open and efficient healthcare marketplace.

What you will do

• Lead the development and execution of go-to-market strategies for product launches, updates, and experiments.
• Strategically create product messaging and positioning through research and cross-functional collaboration.
• Create and maintain core product marketing collateral, including sales enablement materials and presentations.
• Conduct persona and competitive research to support positioning and sales strategy.
• Collaborate with Marketing and Content teams on cross-channel campaigns and lifecycle content.
• Track and report performance of marketing initiatives to identify key learnings.

Requirements

• 5+ years of experience in product marketing, preferably in B2B or life sciences consulting.
• 2+ years of experience leading product marketing for an entire vertical.
• Experience marketing to healthcare stakeholders including health systems, payers, and providers.
• Strong understanding of GTM strategy, product positioning, and messaging.
• Experience developing training and enablement programs for sales teams and channel partners.
• Must be based in the United States.

Nice to have

• Previous experience working at a healthtech startup.
• Experience with both traditional B2B marketing and product-led growth.

Culture & Benefits

• Competitive pay with equity options and 401(k) with 4% matching.
• Comprehensive health care (Medical, Dental, Vision) with FSA, DCFSA, and HSA options.
• Unlimited PTO and generous paid family leave.
• Fully remote work with flexible hours and a $750 home-office setup budget.
• Annual $1,200 learning & development stipend.
• Paid biannual in-person company summits and quarterly co-hanging stipends.