Developer Marketing Lead (DevTools)

TL;DR

Developer Marketing Lead (DevTools): Driving revenue and enterprise market expansion for a CI Reliability Platform with an accent on B2B demand generation and technical messaging for developers. Focus on building acquisition funnels, coordinating GTM for new releases, and crafting executive-level positioning for technical leadership.

Location: Remote from US or Canada or Hybrid in San Francisco

Salary: $170,000 - $190,000

Company

hirify.global builds a CI Reliability Platform that helps engineering teams reduce frictions like flaky tests and merge conflicts to land code faster.

What you will do

• Own the marketing strategy and execution across bottom-up (developer-led) and top-down (enterprise ABM) motions.
• Build enterprise demand generation targeting large engineering organizations and executive leadership (CTOs, VPs).
• Optimize the full acquisition funnel from awareness to SQL, managing paid campaigns, SEO, and events.
• Lead GTM for new product releases, collaborating with DevRel, Product, and Sales teams.
• Partner closely with Founders to craft high-impact technical messaging and positioning.

Requirements

• 5-7+ years of B2B marketing experience, with at least 3 years targeting developers or technical audiences.
• Proven track record of scaling acquisition funnels with measurable impact on pipeline and revenue.
• Ability to translate complex developer tools into clear value propositions.
• Resourceful execution skills and startup DNA, comfortable building landing pages and ad copy personally.
• Must be based in the US or Canada.

Nice to have

• Experience as an early marketing hire at Series A-C stage startups.
• Expertise in developer productivity categories (devtools, infrastructure, API).
• Technical background.
• Based in the SF/Bay Area and comfortable with Pacific Time working hours.

Culture & Benefits

• Unlimited PTO and a commitment to work-life balance.
• 100% company-paid medical, dental, vision, and life insurance.
• 401(k) plan, HSA, and FSA with company contributions.
• Up to $200/month coworking stipend for remote employees.
• Paid parental leave (up to 12 weeks).
• Low-meeting environment designed for fast shipping and focused building.

Hiring process

• 45-minute recruiter screening call.
• 1-hour call with Hiring Manager to review portfolio and prioritization.
• 2-hour take-home exercise followed by a review session with the CEO.
• 3-hour onsite interview with DevRel, Sales, and the Hiring Manager.