Lifecycle Manager (HealthTech)

TL;DR

Lifecycle Manager (HealthTech): Architecting and executing B2B2C patient enrollment marketing strategies to drive member activation and engagement. Focus on building automated multi-channel journeys and optimizing marketing technology stacks to improve conversion rates within healthcare compliance guardrails.

Location: Must be based in the United States

Salary: $105,000–$125,000

Company

hirify.global is a mission-driven virtual medical practice dedicated to improving health outcomes for women and children through technology-driven, personalized care.

What you will do

• Develop and execute comprehensive B2B2C enrollment marketing playbooks tailored to partner cohorts.
• Build and deploy automated multi-channel customer journeys using Email, SMS, and Direct Mail.
• Configure and optimize the marketing technology stack to ensure high-scale, personalized patient interactions.
• Own the enrollment funnel by designing A/B and multivariate tests to improve conversion and reduce acquisition costs.
• Partner with Data Science and Product teams to build dashboards that track and prove campaign ROI.
• Ensure all marketing activities comply with HIPAA, TCPA, and CAN-SPAM regulations.

Requirements

• 4+ years of experience in enrollment marketing, patient acquisition, or B2B2C growth.
• Advanced proficiency in enterprise-grade marketing automation platforms (e.g., Braze, Iterable).
• Strong analytical skills with experience managing large-scale lead volumes and funnels.
• Technical proficiency in HTML/CSS for email and data visualization tools like Looker or Tableau.
• Must be authorized to work in the United States.
• Strong preference for candidates with experience in HealthTech or digital healthcare.

Nice to have

• Professional certification in marketing automation tools.
• Specific experience navigating HIPAA compliance in a marketing context.

Culture & Benefits

• Competitive healthcare benefits and generous equity compensation.
• Unlimited vacation policy to support work-life balance.
• Membership in the First Round Network for mentorship and professional development.
• Fast-paced, mission-driven startup environment with a focus on data-driven decision-making.
• Commitment to diversity, equity, and inclusion across the organization.