Senior Brand Director (Gamedev)

TL;DR

Senior Brand Director (Gamedev): Overseeing high impact marketing initiatives for Dead by Daylight, shaping the global strategy and elevating the brand’s presence worldwide with an accent on strategic priorities and cohesive long-term planning. Focus on leading and empowering the Brand and Social teams, ensuring strong cross-functional collaboration, strategic clarity, and creative excellence.

Location: Montreal, QC

Company

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide, best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight.

What you will do

• Own and evolve the global brand strategy for Dead by Daylight, ensuring consistency across positioning, identity, messaging, and player experience.
• Elevate brand awareness worldwide by championing innovative marketing initiatives, formats, platforms, and partnerships.
• Lead and support the Brand and Social teams, fostering creative excellence, accountability, and strategic clarity.
• Oversee the global social media strategy, defining channel-specific approaches to engage diverse player audiences.
• Drive strong cross-functional alignment with Product, Creative, Community, Influencer, and Marketing teams.
• Influence executive decision-making through clear, insight-driven recommendations grounded in data and market understanding.

Requirements

• Extensive experience leading global brand strategy for a large-scale consumer, entertainment, or live service brand.
• Strong expertise in brand positioning, identity systems, and multi-channel storytelling.
• Proven experience managing and developing senior marketing leaders and high-performing teams.
• Ability to translate analytics, social listening, and brand health metrics into strategic direction.
• Solid understanding of creative production workflows across video, art, and social content.
• Strong leadership presence, collaboration skills, and comfort operating at both strategic and execution levels.

Culture & Benefits

• Dynamic, independent studio of over 1200 passionate employees.
• Studios in Toronto, Rotterdam and in the UK.
• Fair shot and embrace a diverse and creative environment where everyone is celebrated.
• Value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.