Director, Growth Marketing

TL;DR

Director, Growth Marketing: Building BWZ’s growth engine from scratch by owning audience acquisition, conversion optimization, and experimentation systems with an accent on end-to-end funnel performance, structured A/B testing, and measurement/reporting that drives continuous improvement. Focus on validating a paid acquisition model, formalizing tracking in the first 30 days, and operationalizing experiments across channels.

Location: Remote (Canada: Vancouver, British Columbia; Calgary, Alberta; Ottawa, Ontario; Toronto, Ontario; Winnipeg, Manitoba; Victoria, British Columbia)

Company

hirify.global (BWZ) builds an audience and membership ecosystem and is creating its growth engine from scratch.

What you will do

• Own paid acquisition strategy across social, retargeting, and high-intent placements.
• Design conversion pathways into membership, events, and audience products; optimize landing pages and signup flows.
• Build and run a repeatable A/B testing framework (channels, messaging, offers) with a regular experiment cadence and reporting rhythm.
• Establish baseline tracking and build live dashboards for acquisition, conversion, CAC, and experiment performance.
• Partner cross-functionally with Media, Revenue Products, Events, RevOps, Audience Ops, and developers/designers to implement funnel improvements.
• Operationalize successful experiments and share learnings across Media, Revenue, and Leadership.

Requirements

• Proven growth marketing or paid acquisition track record in a media/newsletter or audience-driven business.
• Hands-on experience running paid campaigns (Meta, LinkedIn, or equivalent), including bid/optimization work.
• Strong conversion optimization skills: landing pages, funnel analysis, and structured A/B testing.
• Experience building reporting systems and dashboards (not only consuming analytics).
• Comfort operating without an existing execution team; ability to build processes from scratch.
• Prior team leadership experience (managing a small team or contractors).

Culture & Benefits

• Remote workplace with Canada-based locations listed.
• End-to-end ownership of growth strategy, experimentation, and measurement systems.
• Blank-canvas environment: measurement exists but needs formalizing; paid acquisition model needs validation.
• Cross-functional collaboration with Media, Revenue Products, Events, RevOps, Audience Ops, and product/design/development.

Hiring process

• Interviews focused on growth strategy, hands-on paid acquisition execution, experimentation approach, and measurement/reporting.
• Discussion of how experience translates to building a growth engine from scratch and leading cross-functional execution.