Senior Field Marketing Manager (Fintech)

TL;DR

Senior Field Marketing Manager (Fintech): Leading demand generation programs across North America, partnering with sales leadership to build and execute marketing strategies targeting private and public sector organizations in the United States and Canada with an accent on events, campaigns, and executive engagement. Focus on deepening engagement with financial institutions and crypto companies, translating market insights into actionable strategies, and optimizing regional marketing programs.

Location: Remote (New York)

Salary: $106K – $150K

Company

hirify.global provides complete knowledge of what’s happening on blockchains through our data, services, and solutions.

What you will do

• Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets.
• Partner with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities.
• Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns.
• Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals.
• Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth.
• Translate market insights and customer feedback into actionable marketing strategies and messaging.

Requirements

• 5–7 years of experience in field marketing, demand generation, or B2B marketing roles.
• Experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals.
• Strong experience running regional marketing programs including events, executive roundtables, and integrated campaigns.
• Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies.
• Excellent project management skills and the ability to manage multiple priorities across stakeholders.
• Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs.

Nice to have

• Experience working in the cryptocurrency, blockchain, fintech, or cybersecurity industries.
• Experience marketing to public sector organizations or government stakeholders.
• Experience working in a high-growth technology company or startup environment.
• Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles.

Culture & Benefits

• Diversity of experience and thought makes us stronger.
• Committed to ensuring our team reflects the unique communities around us.
• We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture.