Senior Lifecycle Marketing Manager

TL;DR

Senior Lifecycle Marketing Manager: Owning activation, onboarding, and retention for both Pals and Hosts with an accent on email, push, SMS, and in-app journeys. Focus on architecting journeys that shorten time-to-value and increase RSVPs for Pals.

Location: Austin Office

Company

hirify.global' mission is to help people build real connection through movement and empower the next generation of fitness entrepreneurs.

What you will do

• Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging.
• Build onboarding flows that drive first RSVP and first host event.
• Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle.
• Improve activation and retention through CRM experiments, personalization, and continuous optimization.
• Partner with Product and Support to reduce friction and accelerate time-to-first-value.
• Own lifecycle strategy end-to-end, ensuring our Pals and Hosts feel supported, successful, and motivated to return.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment.
• Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy.
• Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar.
• A strategic thinker who can design systems, not just campaigns — with a track record of improving activation, retention, and repeat behavior.
• A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction.
• Strong communicator and empathetic storyteller who can shape clear, supportive messaging for Pals and Hosts.

Culture & Benefits

• You’ll build more than lifecycle programs — you’ll shape the future of how people find belonging through movement.
• Move fast, think creatively, and operate with high trust and high expectations.
• Want real ownership, not a narrow channel or templated playbook.
• Are excited to design systems from the ground up — not just optimize what someone else built.
• Care about helping people connect, feel seen, and live healthier lives.