Crm Manager (Health)

TL;DR

Crm Manager (Health): Leading the development and execution of multi-channel CRM campaigns across email, SMS, push, and direct mail, driving existing customers to rebook scans annually while nurturing prospective leads to schedule their first scan with an accent on targeted, data-driven messaging and continuous strategy optimization. Focus on driving key actions such as first-time bookings, annual re-scans, and cross-selling Function memberships to ensure customers remain engaged and maximize the value of their experience.

Location: Remote (US)

Company

hirify.global empowers you to live 100 healthy years by using technology to prevent suffering and preventable deaths.

What you will do

• Develop and execute end-to-end CRM campaigns across multiple channels (email, SMS, push notifications, and direct mail) across leads and customers.
• Drive continuous improvement in CRM retention strategy by leveraging customer data, running A/B tests, and regular analysis to optimize performance.
• Identify gaps in the customer and lead lifecycle experience, and work cross-functionally to plug them.
• Analyze campaign performance metrics and drive measurable improvements based on trends, keeping key stakeholders regularly informed.
• Own and prioritize lifecycle roadmap, aligning initiatives with business goals and KPIs based on estimated impact and effort.
• Test and iterate on active campaigns to continuously optimize member retention and drive sustained engagement throughout the member lifecycle.

Requirements

• Minimum of 4 years of experience in CRM marketing, acquisition, or related roles, ideally within a subscription or membership environment.
• Proven experience in managing and executing campaigns across email, SMS, push, and/or direct mail channels.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Data-driven mindset with the ability to analyze and leverage data for campaign optimization.
• Ability to adapt to changing priorities and quickly shift focus based on evolving business needs.
• Required: Technical proficiency with Customer.io

Nice to have

• Hands-on experience with marketing technology platforms, tracking, and analytics tools.
• Start-up experience, especially former founders or early hires.

Culture & Benefits

• Competitive salary and benefits package.
• Flexible working hours.
• Dynamic work environment where creativity and innovation are encouraged.
• Committed to building an inclusive and equitable workforce.