Senior Manager, Lifecycle Marketing

TL;DR

Senior Manager, Lifecycle Marketing: Owning the full lifecycle experience across email and SMS with an accent on technical execution in Customer.io. Focus on designing, building, and optimizing complex event-driven journeys to drive engagement, conversion, and retention.

Location: Must be based in or near NYC with the ability to work in-office 1-2 days per week.

Salary: $120,000 – $150,000

Company

hirify.global is a digital health company focused on root cause resolution medicine to transform chronic condition care.

What you will do

• Own the end-to-end pre-sale and post-sale lifecycle strategy for email and SMS.
• Personally build, QA, and deploy complex event-driven journeys within Customer.io.
• Design member onboarding, retention, reactivation, and referral programs.
• Monitor campaign performance metrics, identify drop-offs, and implement data-driven optimizations.
• Collaborate with product, engineering, and member experience teams to refine lifecycle logic and segmentation.
• Develop and execute an A/B testing roadmap for subject lines, content, and triggers.

Requirements

• 5–10 years of professional lifecycle marketing experience.
• Deep hands-on expertise building and debugging workflows in Customer.io.
• Ability to work with event-based data models and complex conditional logic.
• Strong copy instincts and experience writing effective member-centric messaging.
• Must be located in the NYC area with the ability to commute to the office 1-2 days per week.
• Analytical mindset with a focus on data quality and journey performance.

Culture & Benefits

• Remote-first environment with optional office hubs in NYC and LA.
• Equity stake in the company.
• Comprehensive health benefits including medical, dental, and vision insurance.
• 401(k) plan with employer matching.
• 4+ weeks of generous paid time off.
• Professional development and annual wellness stipends.