Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager: Building and scaling a best-in-class lifecycle marketing function for customers with an accent on data-driven, multi-channel programs. Focus on onboarding, activation, product adoption, retention, and expansion.

Location: Remote U.S.

Salary: $119K – $140K

Company

hirify.global helps businesses earn and prove trust by monitoring and verifying security continuously.

What you will do

• Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
• Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
• Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.
• Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs.
• Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization.
• Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs.

Requirements

• 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment.
• Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience using behavioral and product data to inform strategy.
• Experience building triggered, behavior-based lifecycle programs.
• High product acumen and ability to identify and size impactful opportunities.
• Open to using AI to amplify their skills and strengthen their work.

Nice to have

• Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon).

Culture & Benefits

• Industry-competitive salary and equity.
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans.
• Flexible PTO policy, plus 80 hours of Sick Time.
• Remote workspace, internet, and cellphone stipend.
• Virtual team building activities, lunch and learns, and other company-wide events!