Marketing Growth Insights Specialist

TL;DR

Marketing Growth Insights Specialist (Marketing): Driving regional growth by uncovering localized insights for EU and SS Latam to improve campaign performance, subscriber acquisition, and ROI with an accent on SQL, statistical analysis, and business intelligence platforms. Focus on optimizing cross-regional initiatives and shaping the 2026 growth roadmap.

Location: Remote (Brazil). Please note that this role is only open to candidates in Brazil.

Company

hirify.global is a workplace wellness platform connecting employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep.

What you will do

• Drive regional growth by uncovering localized insights for EU and SS Latam that directly improve campaign performance, subscriber acquisition and ultimately ROI.
• Lead the analysis of global market shifts and performance benchmarks to optimize cross-regional initiatives and shape the 2026 growth roadmap.
• Transform complex data from multiple sources into compelling, executive-ready narratives for C-Suite visibility.
• Partner with MarTech and Product teams to design and refine company-wide attribution models and solve the user reachability gap.
• Establish self-service analytics tools to reduce operational burdens on marketing teams, empowering them to craft their own data-driven stories.
• Identify and evaluate AI-powered tools and innovative analytical solutions to enhance our understanding of the B2C ecosystem and user journeys.

Requirements

• A strategic analytical person with a Bachelor’s or Master’s degree in Marketing, Analytics, Engineering, Data Science, or a related quantitative field and at least 5 years of experience in marketing analytics, growth, or business intelligence (SaaS or B2C environments preferred).
• An expert in interpreting complex data and a master storyteller, with a strong foundation in SQL, statistical analysis, and business intelligence platforms.
• A deep understanding of B2C marketing funnels, possessing the ability to navigate the entire user journey from paid media touchpoints to CRM engagement and long-term retention.
• Technically proficient with modern stacks, including extensive experience with data visualization tools (Looker, Tableau),web analytics tools (Google Analytics, Amplitude) and the Martech ecosystem (Salesforce, Hubspot, CDPs)
• A measurement framework specialist with solid in-depth knowledge of MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and LTV/CAC logic.
• An influential communicator who is fluent or advanced in English and capable of persuading regional leads and global leadership through data-driven narratives.

Culture & Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources.
• A complete emotional wellbeing program with personalized journeys that combine individual therapy sessions and on-demand content.
• Health, dental, and life insurance.
• Flexible work options.
• Paid time off, including vacations, additional days off per year, and a birthday holiday.
• Paid parental leave.