Product Marketing Manager (Web2App)

TL;DR

Product Marketing Manager (Web2App): Driving profit by creating high-performing, conversion-oriented web funnels with an accent on web product activation flows and marketing features. Focus on collaborating with cross-functional teams to launch and optimize web funnels, upsell flows, and special promo pages.

Location: Remote or Hybrid. The choice is yours!

Company

hirify.global is a young tech company focused on mobile apps, from pet care to lifestyle, building products that help people live, work, and connect in meaningful ways.

What you will do

• Build and test value propositions, messaging, and offers tailored to different audience segments to maximize web stream profit.
• Collaborate with product, marketing, design, and dev teams to launch and optimize web funnels, upsell flows, and special promo pages.
• Monitor funnel performance with analytics tools and make data-driven improvements.
• Formulate product marketing hypothesis and run A/B tests to continuously improve conversion rates.
• Work closely with the paid acquisition team to align messaging across the funnel.
• Support launches of new features, plans, or products from a web marketing perspective.

Requirements

• 1+ year of experience as a Product Marketing Manager, Marketing Manager, or Growth Manager, working with web2app funnels.
• Solid understanding of CRO, behavioral psychology, and marketing funnel stages.
• Excellent analytical skills with a focus on making data-driven decisions to continuously improve funnels’ performance.
• Experience with analytics services: Amplitude, Tableau.
• Good knowledge of English - Upper-Intermediate level or above.
• Creativity and problem-solving skills to develop innovative solutions and ideas for reaching success.

Nice to have

• Strong analytical skills and experience with A/B testing.
• Proven track record for user flow optimization and constant improvement of CR.
• Experience using AI tools to improve funnel performance.

Culture & Benefits

• Unlimited Out of office days.
• Remote or Hybrid work.
• Sport and education compensations.
• Psychologists compensation.
• Language courses compensation.
• Team buildings and offsites (Spain, Italy, Portugal, Poland and other).

Hiring process

• HR interview.
• Test task.
• Technical interview.
• Team fit interview.
• Offer.