Growth Marketing Generalist (SaaS)

TL;DR

Growth Marketing Generalist (SaaS): Executing full go-to-market strategies across paid media, SEO, and lifecycle campaigns with an accent on driving demand for hirify.globalTask and Mindhirify.global. Focus on building repeatable growth processes, leveraging AI for automation, and optimizing conversion rates through analytical experimentation.

Location: Must be based in Vienna or remotely within Europe

Company

hirify.global is a successful software company focused on driving innovation and bringing value to users through their task and mind-mapping tools.

What you will do

• Drive demand generation strategies across paid media, SEO, lifecycle marketing, and events.
• Execute and optimize experiments from ideation to post-mortem analysis.
• Collaborate with Commercial and Product teams to scale self-serve and sales-assisted motions.
• Develop and nurture lifecycle programs to improve user conversion and retention.
• Leverage AI tools and automation platforms to work smarter and improve marketing workflows.
• Document growth learnings to help build scalable, repeatable marketing processes.

Requirements

• 3+ years of experience in growth marketing or demand generation within a SaaS/digital product environment.
• Professional fluency in English.
• Strong experience collaborating across disciplines like paid media, SEO, and content.
• Proven ability to turn data into actionable insights and translate them into campaigns.
• Practical experience with CRM and lifecycle tools like Iterable or HubSpot.
• Must be located in or willing to work within Europe.

Nice to have

• Professional German proficiency to support DACH-focused initiatives.
• Hands-on experience with workflow automation tools like n8n.

Culture & Benefits

• Employee stock ownership program.
• Flexible work hours and workation policy.
• Dedicated individual learning budget and Udemy classes.
• Support for industry meetups and conference participation.
• Wellness initiatives including health checks and subsidized sports activities.
• Additional vacation days based on tenure, plus birthday and holiday time off.

Hiring process

• Phone interview and skills/values interview.
• Practical challenge and stakeholder interview.
• Leadership interview.