Marketing Analytics Manager (Mobile)

TL;DR

Marketing Analytics Manager (Mobile): Leading marketing measurement and analytical strategy for a high-growth health platform with an accent on incrementality testing, attribution, and MMM. Focus on building and managing an analytics team to influence a $100M+ marketing budget and drive sustainable growth.

Company

hirify.global is the world's #1 female health and fitness app, focused on building AI-powered, clinically-backed digital health solutions with a mission to improve female health globally.

What you will do

• Develop and improve marketing measurement capabilities, including Marketing Mix Modelling (MMM) and geo-holdout experiments.
• Partner with marketing leadership to define the analytics roadmap, set goals, and drive data-informed budget allocation.
• Hire, lead, and mentor a team of 6-8 marketing analysts and analytics engineers.
• Build real-time dashboards to track marketing performance against business objectives and diagnose growth issues.
• Collaborate with Finance, Product Analytics, and Data Platform teams to ensure data integrity and full-funnel attribution.
• Analyze creative and channel performance to identify and execute on opportunities for improvement.

Requirements

• 7+ years of experience in marketing analytics or quantitative roles with increasing responsibility.
• Proven expertise in marketing measurement, including attribution, incrementality testing, and cohort analysis.
• Strong statistical background with experience in causal inference applied to marketing decisions.
• Proficiency in SQL and Python, with experience in BI tools like Tableau or Looker.
• Experience managing analytical teams in fast-paced environments.
• Deep experience in mobile app marketing (iOS/Android) and mobile attribution.

Nice to have

• Experience in subscription-based businesses or health tech.
• Background in navigating iOS 14.5+ privacy challenges.

Culture & Benefits

• Competitive salary with annual reviews and performance incentive scheme.
• Hybrid working model with 3 days per week in the office.
• Enhanced parental leave and flexible paid time off (holiday, sick leave, female health leave).
• 5-week fully paid sabbatical at 5-year tenure.
• Learning support, pension contributions, and wellbeing perks.