Media Specialist

TL;DR

Media Specialist (Marketing): Responsible for running media plans, leading its end-to-end process, from building Media strategy to buying, executing tactics and also reporting it, connecting with hirify.global's business needs and goals with an accent on performance measurement, incrementality, and ROI across the full funnel. Focus on connecting paid media data with product usage and financial outcomes, helping define official metrics and guide investment decisions.

Location: Hybrid, 1 week/cycle in Sao Paulo, Brazil

Company

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia.

What you will do

• Responsible for multiple and strategic media planning being accountable for prioritizing the target, regions, budget and and timing, connecting them to business goals, previous campaigns learning.
• Conduct complex tests that have the potential to unlock audiences or change the game in a challenge the team is facing, connecting effectively stakeholders to deliver results.
• Review or co-create final reports connecting strategy, execution, final results to business OKRs.
• Analyze awareness, consideration, and performance campaigns across paid media channels, connecting media metrics to real funnel and business outcomes.
• Partner with product, growth, and finance teams to align marketing metrics with business outcomes.
• Support monthly and quarterly media planning with data-driven recommendations.

Requirements

• Typically requires a minimum of 5 years relevant experience.
• Strong Media concepts understanding, both online and offline.
• Diligence on media execution and operates self-service digital platforms.
• Openness to learn new technologies/ platforms.
• Speaks with "clarity of thought" that enables those without context to understand efficiently.
• English language proficiency

Nice to have

• Experience working closely with paid media platforms such as Google, Meta, or similar ecosystems.
• Background in fintech, digital products, or data-driven growth environments.
• Experience influencing budget allocation and investment decisions at scale.

Culture & Benefits

• Chance of earning equity at hirify.global.
• NuCare – Psychological, Financial and Legal Assistance Program.
• NuLanguage – Language Course Program.
• 30 days of paid vacation.
• Relocation Assistance Package, if applicable.