Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Refining and driving the marketing strategy worldwide to accelerate customer usage, focusing on the Crypto industry offering and Crypto Travel Rule solution. Focus on bridging the company’s product development efforts and its go-to-market success.

Location: Work from the place that works best for you.

Company

hirify.global is a leading full-cycle verification platform that enables scalable compliance.

What you will do

• Perform client research to understand key consumer segments and define opportunities.
• Define go-to-market strategies for existing offerings and new product launches and streamlining the announcement process.
• Develop product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market.
• Plan, create concepts, execute, and analyze the effectiveness of omnichannel marketing campaigns.
• Create content strategy and working on marketing materials.
• Become a conduit between Product and the GTM teams, ensuring departments are aligned and working towards the same goals.

Requirements

• 5+ years of marketing/product marketing experience in SaaS/B2B companies
• Master’s degree in business, marketing or management, or equivalent working experience
• Advanced written and spoken English
• Experience in launching new products, developing positioning, pricing, sales channels, and promotion strategies
• Experience in market research and customer segmentation
• Experience in managing complex, omnichannel, integrated marketing campaigns.

Nice to have

• Experience executing account-based marketing campaigns is an advantage
• Strong analytical skills with the ability to make data-driven decisions.

Culture & Benefits

• Remote-first, trust-based culture. Work from the place that works best for you.
• True flexibility. Adjust your working hours when needed.
• Extra time off: birthday is a holiday, 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year.
• Clear goals, open feedback and personal development plans.
• Team offsites a few times a year.
• Friendly by design.

Hiring process

• TA screening
• Interview with PMM Team Lead
• Assignment
• Final Interview with Director of Product Marketing and CMO.