Senior Product Marketing Manager (Core Products) (Social Discovery)

TL;DR

Senior Product Marketing Manager (Core Products) (B2C): Developing and executing the product marketing strategy for B2C social discovery products with an accent on segmentation, positioning, and go-to-market strategies. Focus on optimizing the full growth funnel from acquisition to monetization to drive LTV and revenue growth.

Location: Remote (Worldwide / Any location)

Company

hirify.global (SDG) is one of the world's largest groups of social discovery companies, specializing in platforms that combat loneliness and disconnect, such as DateMyAge and Dating.com.

What you will do

• Own the product marketing strategy for a dedicated B2C product, including segmentation, positioning, and GTM.
• Lead cross-functional squads comprising UA, CRM, creative, analytics, and product teams to drive growth initiatives.
• Improve full-funnel performance across acquisition, onboarding, activation, retention, and monetization to maximize LTV.
• Conduct market and competitor research to translate insights into actionable growth hypotheses and experiments.
• Track and measure impact through key KPIs and business metrics, focusing on Revenue and EI.

Requirements

• 5-7+ years of experience in Senior Product Marketing, Growth, or Marketing Lead roles for B2C digital products.
• Proven track record of moving core business metrics including revenue, conversion, retention, and LTV.
• Deep expertise in segmentation, positioning, and messaging frameworks.
• Solid understanding of performance marketing (Google, Meta, TikTok) and funnel optimization (A/B testing, CRO).
• Strong leadership and stakeholder management skills within a cross-functional or matrix environment.

Culture & Benefits

• Full-time remote work opportunity from any location.
• 28 calendar days of annual vacation and 7 additional wellness days for personal recovery.
• Referral bonuses up to $5,000 for successful candidate recommendations.
• 50% reimbursement for professional training, international conferences, and meetings.
• Health benefits providing up to $1,000 gross annual compensation for insurance or medical fees.
• Workplace organization support with reimbursement up to $1,000 gross every 3 years for home office or co-working costs.
• Internal gamified gratitude system for peer-to-peer bonuses and merchandise.