Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving go-to-market strategies for hirify.global's accounts payable product, platform capabilities, and emerging offerings with an accent on customer insights and cross-functional alignment. Focus on developing compelling product narratives, leading audience segmentation, and influencing product roadmaps to drive acquisition and retention.

Location: This hybrid role requires in-office work (Mon, Tues, Thurs) at either our San Jose, CA or Draper, UT office. Candidates must be U.S. work authorized with no current or future sponsorship needs and live within 45 miles of one of these locations or relocate by the start date. Fully remote work is not available for this position.

Salary: San Jose pay range $140,800 - $176,000 USD. Draper UT pay range $119,700 - $149,700 USD.

Company

hirify.global believes in empowering the businesses that drive our economy by replacing outdated financial processes with innovative tools.

What you will do

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans.
• Develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development.
• Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches.
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.

Requirements

• 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech.
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies.
• Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams.
• Demonstrated ability to work cross-functionally and influence without direct authority.

Nice to have

• Ability to navigate ambiguity and adapt strategies in dynamic environments.
• Self-starter mindset with the ability to operate independently and proactively.
• Skilled in storytelling and presentation, with the ability to engage both internal and external audiences.
• Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing.

Culture & Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.