B2B Marketing Manager

TL;DR

B2B Marketing Manager: Responsible for end-to-end B2B marketing execution, driving revenue targets across Becker’s B2B portfolio with an accent on lead generation, account-based marketing, events, and major client retention. Focus on building and running programs, partnering with Sales, Sales Enablement, Product Marketing, Creative, and Channel teams to deliver aligned strategy and measurable campaigns and events.

Location: Remote

Company

Colibri Group's culture is critical to collective success, and they live their values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.

What you will do

• Ensure consistent, on-brand creative across all B2B touchpoints.
• Lead event planning with clear measurement and ROI accountability, including Salesforce tracking.
• Own Becker’s ABM and lead generation strategy, defining ideal customer profiles (ICP), target accounts, and ABM campaign priorities aligned to revenue goals.
• Plan and execute integrated campaigns across content, webinars, events, email, and paid media to drive qualified leads.
• Support B2B client retention and expansion in partnership with Sales and Product Marketing.

Requirements

• 8+ years of B2B marketing experience, with a track record of driving measurable pipeline and revenue impact.
• Proven people leader and hands-on working manager, with experience leading direct reports, event strategy and execution.
• Strong working knowledge of Salesforce, including campaign and account-level reporting.
• Excellent cross functional communication and prioritization skills, with the ability to drive alignment and execute in a fast-paced environment.
• Prior Account-based marketing (ABM) experience, including target account strategy and coordinated campaign execution.

Nice to have

• Background in professional education or accounting industry.

Culture & Benefits

• Culture is a critical part of collective success, and they live their values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.
• Committed to creating an inclusive environment for all employees.