Integrated Marketing Lead

TL;DR

Integrated Marketing Lead: Protecting the integrity of the brand as campaigns move from strategy into execution with an accent on translating hirify.global's positioning, member insights, and product priorities into the briefs. Focus on ensuring every channel expression is strategically grounded and advances objectives.

Location: Must be prepared to work out of our Boston HQ.

Salary: $100,000 - $150,000

Company

hirify.global empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change.

What you will do

• Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy.
• Develop insight-driven creative briefs that translate hirify.global's brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics.
• Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning.
• Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices.
• Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution.

Requirements

• 5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand.
• Deep brand sensibility and a track record of protecting brand integrity through execution.
• Demonstrated brief writing ability — can translate positioning and member insights into clear, inspiring creative direction.
• Experience supporting creative agency or cross-functional creative team relationships in fast-paced environments.
• Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Culture & Benefits

• Competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
• Equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of hirify.global and share in the company’s long-term growth and success.