Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving go-to-market strategies and executing growth-focused marketing campaigns for core products with an accent on product positioning, audience segmentation, and cross-functional leadership. Focus on building compelling product narratives, driving acquisition performance, and scaling user engagement in a fast-paced, highly regulated financial environment.

Location: Must be based in or able to commute to New York City, NY or Menlo Park, CA (3 days/week in-office)

Salary: $129,000–$195,000 USD (based on compensation zone)

Company

A mission-driven fintech company focused on democratizing finance for all through accessible trading and financial products.

What you will do

• Build and implement GTM strategies and evergreen marketing campaigns for new product and feature launches.
• Develop differentiated product messaging based on market insights, customer research, and expert product knowledge.
• Drive acquisition and engagement performance using data-backed strategies, A/B testing, and growth economics.
• Partner with product management, creative, research, and legal teams to align on product roadmaps and goals.
• Serve as a strategic advisor to leadership, ensuring marketing efforts effectively shape the product narrative.

Requirements

• Proven experience in consumer-facing marketing or product roles, ideally within tech or financial services.
• Strong communication and relationship-building skills to partner effectively across various levels.
• Fluency in marketing channels, including paid media, lifecycle, performance, and social.
• Analytical mindset with hands-on experience in testing methodologies like A/B testing.
• Ability to synthesize complex ideas into clear, accessible messaging.
• Comfort working within fast-paced, highly regulated industry environments.

Nice to have

• Familiarity with AI tools for enhancing workflow efficiency and content creation.

Culture & Benefits

• Comprehensive Total Rewards package including equity and 401(k) matching.
• Best-in-class benefits with 100% employer-paid health insurance for employees.
• Flexible lifestyle wallet for wellness and learning budgets.
• Supportive office environment with catered meals and team events.
• Inclusive culture welcoming diverse backgrounds and perspectives.