Principal Product Marketing Manager (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Principal Product Marketing Manager (Fintech): Driving go-to-market (GTM) strategies and plans for key product areas across Credit Karma with an accent on improving value propositions and growth metrics. Focus on defining opportunities in ambiguous environments, aligning stakeholders, and executing complex growth initiatives across the portfolio.
Location: Oakland, California
Salary: $205,000–$277,500
Company
is a global financial technology platform that powers prosperity for millions of customers worldwide through products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.
What you will do
- Develop GTM strategies and launch plans, including segmentation, targeting, positioning, and messaging frameworks.
- Drive complex growth initiatives by developing business cases and analyzing customer data to identify priorities.
- Collaborate with growth marketing, product, brand, and creative strategy teams to deliver on company goals and KPIs.
- Influence product strategy and roadmap development in partnership with product and research teams.
- Build strategies for acquisition, engagement, retention, and cross-sell across the product portfolio.
- Act as a thought leader within the PMM organization, mentoring junior managers and shaping best practices.
Requirements
- 10+ years of product marketing experience in consumer technology.
- 4+ years of PMM experience at a large B2C tech company.
- Deep expertise in segmentation, positioning, messaging, and lifecycle strategy.
- Must be based in Oakland, California.
Nice to have
- Experience in Fintech and B2C subscriptions.
- Proven success influencing cross-functional partners without direct authority.
- Strong analytical skills to frame problems, size opportunities, and extract insights from data.
- Executive presence and ability to simplify complexity for senior leadership.
Culture & Benefits
- Competitive compensation package with a strong pay-for-performance rewards approach.
- Eligibility for cash bonuses and equity rewards.
- Comprehensive benefits for full-time employees.
- Environment that values high ownership, autonomy, and curiosity.
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