Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Defining and executing go-to-market strategies to drive adoption and engagement for a restaurant loyalty and payments platform with an accent on audience insights and value propositions. Focus on collaborating cross-functionally with product and engineering teams, managing lifecycle marketing, and using data to optimize product adoption.

Location: Must be based in New York, NY (On-site)

Salary: $160,000–$185,000

Company

hirify.global is a loyalty and payments platform backed by major investors like a16z and Union Square Ventures, dedicated to connecting restaurants with their customers through a digital VIP experience.

What you will do

• Develop and refine audience insights and value propositions to drive restaurant engagement.
• Lead go-to-market execution for new product features and strategic partnerships.
• Own industry communications, email marketing, and push notifications for user retention.
• Collaborate across Marketing, Product, Design, Engineering, and Data teams.
• Analyze performance metrics to inform marketing strategy and improve adoption.

Requirements

• 4-6 years of product marketing experience in consumer tech, hospitality, or fintech.
• Must have hospitality or restaurant tech experience.
• Proven ability to execute GTM campaigns in a cross-functional environment.
• Data-driven mindset with experience in lifecycle marketing and retention strategies.
• Excellent communication and storytelling skills.
• Entrepreneurial approach to building programs from the ground up.

Culture & Benefits

• Comprehensive benefits including medical, dental, and vision coverage.
• Flexible time off policy.
• Retirement savings through 401(k).
• Stock options available for eligible employees.
• Work in a fast-paced environment with a focus on elite performance and growth.