Creative Director (Fintech)

TL;DR

Creative Director (Fintech): Leading end-to-end brand and creative strategy for an AI-native mortgage platform with an accent on balancing high-level brand vision with performance-driven marketing execution. Focus on managing a lean in-house creative team, developing scalable creative systems in a regulated industry, and integrating AI tools to optimize production workflows.

Location: Must be based in New York, NY and work onsite five days per week

Compensation: $215,000 – $280,000

Company

hirify.global is an AI-native mortgage and home equity finance company revolutionizing the home ownership process through proprietary technology and industry-leading AI platforms.

What you will do

• Lead the end-to-end creative process from insight and strategy to production and final launch.
• Develop and execute a cohesive brand and performance marketing strategy to drive measurable growth.
• Mentor and lead an in-house creative team while overseeing external agencies and freelance partners.
• Manage creative output across diverse channels including web, social, video, and out-of-home media.
• Partner cross-functionally with Product, Growth, and PR teams to ensure brand consistency across all initiatives.
• Integrate AI tools and workflows to enhance creative speed, output, and overall effectiveness.

Requirements

• 7+ years leading brand and creative strategy with proven results.
• 5+ years of experience in people management.
• Extensive experience with full-funnel marketing campaigns and performance-driven creative.
• Proficiency in Figma and Adobe Creative Suite.
• B2C experience is required, with preference for candidates from tech or fintech backgrounds.
• Must be able to work onsite 5 days per week in NYC.

Nice to have

• Background in fast-paced agency or high-growth startup environments.
• Experience navigating creative work within regulated industries.
• Demonstrated ability leveraging AI for creative workflows.

Culture & Benefits

• Opportunity to work on award-winning AI financial products like Tinman and Betsy.
• High-impact role focused on transforming a $15 trillion industry.
• Direct involvement in building scalable systems for a market-leading fintech innovator.
• Collaborative environment with strong focus on experimentation and data-driven creative judgment.