Manager, Brand Marketing

TL;DR

Manager, Brand Marketing (Marketing): Executing comprehensive brand plans and developing content to elevate Sesame Street’s reach and relevance across multiple platforms with an accent on campaign asset development and media integration management. Focus on coordinating complex production workflows, franchise planning, and leveraging data to drive engagement with children and families.

Location: Must be based in New York, NY (Hybrid role, 2-5 days per week in-office required).

Salary: $81,000 – $98,000 per year

Company

A global nonprofit organization dedicated to creating educational media experiences that empower children to grow smarter, stronger, and kinder for over 50 years.

What you will do

• Manage launch campaign materials for Sesame Street, specials, and spin-offs across distribution partners like Netflix and PBS Kids.
• Coordinate media integrations for pop culture and sports moments, including budgeting, talent logistics, and script reviews.
• Collaborate with Production and Creative teams to develop branding and high-quality creative assets.
• Manage the ongoing franchise calendar and oversee the marketing asset library, including video and photo documentation.
• Support the creation of sales collateral, trade show materials, and marketing presentations.
• Utilize research and data analytics to refine marketing strategies and optimize campaign performance.

Requirements

• Minimum 5 years of professional marketing experience.
• Must be able to work on-site at the Manhattan headquarters in New York.
• Proven ability to manage multiple simultaneous projects under tight deadlines.
• Expert proficiency in Microsoft Office suite, particularly PowerPoint.
• Strong verbal and organizational communication skills.
• Experience with project management software and marketing production workflows.

Nice to have

• Professional background in media production or high-profile brand management.

Culture & Benefits

• Hybrid work environment supporting a flexible schedule.
• Opportunity to work for a globally recognized nonprofit mission.
• Contribution to iconic educational content reaching over 190 countries.
• Participation in a collaborative, mission-driven team dedicated to child development.