Sr Associate, Global Franchise Marketing - Mattel Masterbrand

TL;DR

Sr Associate, Global Franchise Marketing - hirify.global Masterbrand: Support franchise strategy, initiatives, and campaigns for the umbrella brand of an iconic IP portfolio including Barbie, Hot Wheels, Fisher-Price and Uno with an accent on cross-functional coordination and high-visibility brand initiatives. Focus on leading day-to-day partner coordination, maintaining project trackers, and creating global franchise pitch materials.

Location: El Segundo, California

Salary: USD $88,800 - $111,000 Yearly

Company

Leading global toy and family entertainment company owning iconic brands like Barbie, Hot Wheels, Fisher-Price, American Girl, and others.

What you will do

• Lead day-to-day coordination with partners in Toy, Digital Gaming, Consumer Products, Live Experiences, Publishing, TV & Film, and Strategic Partnerships.
• Maintain franchise calendars, milestones, and project trackers for disciplined execution.
• Create global franchise pitch materials including decks, one-sheets, and selling tools for presentations.
• Support multi-year franchise strategies and marketing plans.
• Collaborate with retail and commercial teams on omnichannel programs and activations.
• Gather and synthesize performance data from campaigns and activations.

Requirements

• 2+ years experience in brand marketing (brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management: highly organized, detail-oriented, manage multiple workstreams.
• Collaborative: build strong cross-functional relationships.
• Communication skills: excellent storytelling, presentations, influencing partners.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace where every employee feels respected, included, and heard.
• Purpose-driven: empower generations through play, collaborate, innovate, execute.
• Award-winning culture recognized by Forbes, Fast Company, Newsweek, Great Place to Work.