Director Growth Marketing (MedTech)

TL;DR

Director, Growth Marketing (MedTech): Leading consumer marketing strategy to drive enrollment growth and engagement for a digital chronic care platform with an accent on multi-channel campaign orchestration and lifecycle optimization. Focus on maximizing conversion rates, building a cohesive member journey, and leveraging data-driven insights to refine marketing performance at scale.

Location: Remote (USA)

Salary: $179,350–$242,650

Company

hirify.global is a digital care provider that addresses lifestyle and behavior change to treat chronic conditions through connected devices and AI-supported tools.

What you will do

• Define and execute consumer marketing strategies across email, direct mail, SMS, web, and paid social channels.
• Develop comprehensive paid advertising strategies and collaborate with Analytics to maximize campaign ROI.
• Ensure a cohesive member experience across all touchpoints from awareness to ongoing program engagement.
• Oversee quarterly experimentation roadmaps using A/B and multivariate testing to improve KPIs.
• Partner with cross-functional teams including Legal, Compliance, Product, and Sales to align messaging.
• Mentor and manage a high-performing team of marketing professionals to foster a culture of innovation.

Requirements

• Bachelor’s degree in Marketing or related field with 12+ years of D2C marketing experience.
• 10+ years of direct experience developing digital, email, and direct mail campaigns.
• 5+ years in leadership and cross-functional team management.
• Proven expertise in marketing analytics tools and translating data into actionable growth strategies.
• Strong background in healthcare or highly regulated industries.
• Excellent communication and interpersonal skills for influencing across organizational levels.

Nice to have

• Health-tech or B2B2C industry experience.
• Progressive leadership roles in recognizable consumer brands.

Culture & Benefits

• Remote-first work culture with flexibility.
• Competitive salary, annual cash bonus, and equity grants.
• Generous parental leave and flexible time-off policies.
• Comprehensive health, dental, and vision insurance with employer contributions.
• 401k retirement savings plan.
• Lifestyle Spending Account and Mental Health Support solutions.