Gtm Engineer (Demand Generation)

TL;DR

GTM Engineer (Demand Generation): Converting marketing plans into pipeline by executing multi-channel demand programs, including ABM, paid social, email nurture, and direct mail with an accent on budget management, creative asset coordination, and stakeholder alignment. Focus on optimizing ad creative, messaging, and conversion rates through reporting and analytical insights to scale efforts.

Location: Hybrid in Santa Clara, CA

Salary: $120,000 – $150,000 (annual total potential earnings)

Company

hirify.global helps companies hire and upskill developers based on skills, offering a platform trusted by over 2,500 innovative companies.

What you will do

• Execute and optimize full-funnel demand generation programs across paid media and owned channels.
• Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
• Drive ABM campaigns, collaborating with SDRs, design, and content to engage key accounts.
• Run diagnostics across the funnel, report campaign performance, and implement A/B and multivariate tests.
• Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

Requirements

• 5+ years of experience in B2B demand generation or growth marketing (agency or SaaS side).
• Hands-on expertise managing LinkedIn Ads and at least one other paid platform (Meta, Reddit, etc.).
• Proven experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
• Fluency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot).
• Strong skills in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).
• Experience setting up conversion tracking and syncing audience segments between tools (Tag Manager, Analytics events etc).

Nice to have

• Experience with APIs, webhooks, dashboarding, ETL, light creative tools (Figma/Canva), or LLM automation.
• Copywriting chops to iterate messaging and enhance campaign performance.

Culture & Benefits

• hirify.global cares deeply about the impact of their work and sweat the small details so our customers can be wildly successful with products they genuinely love to use.
• Move with urgency and believe great outcomes come from high standards
• hirify.global is a proud equal employment opportunity and affirmative action employer.