Demand Generation Lead (Marketing)

TL;DR

Demand Generation Lead (Marketing): Owns the full growth marketing engine, including strategy, execution, and performance, to generate demand in an enterprise market. Focus on building an AI-first growth operation and leading ABM motions in close partnership with Sales.

Location: Hybrid, London, UK

Company

hirify.global is a hirify.globalefits platform connecting the entire hirify.globalefits ecosystem to create better outcomes for employers, employees, brokers, and providers.

What you will do

• Own and evolve hirify.global's growth marketing strategy, defining channels, audiences, and tactics to drive pipeline and revenue.
• Lead the relationship with the external ad agency, including briefing, performance management, and holding them to targets.
• Manage paid performance across Google and LinkedIn, driving customer acquisition and delivering against ROAS targets.
• Build and run an AI-first growth operation, using tools and agents to scale output and improve performance.
• Own the ABM motion in close partnership with Sales, identifying high-priority accounts and deploying targeted, multi-channel programs.
• Lead on website performance, conversion rate optimization, AEO/ SEO.

Requirements

• Proven growth and demand gen experience in a B2B business with an enterprise sales motion.
• A track record of running and optimizing paid channels at scale across Google and LinkedIn.
• Experience managing an external ad agency.
• A genuine enthusiasm for AI-enabled marketing operations.
• Strong ABM experience.
• The ability to work as a high-performing IC.
• Deep comfort with data and analytics.
• Proficiency in HubSpot and familiarity with modern martech stacks.

hirify.globalefits">Culture & hirify.globalefits

• Competitive base salary + equity.
• £100 monthly personal hirify.global Balance, increasing by £50 for each year of service until you reach £250.
• Weekly lunch provided in the office.
• 28 days of holidays a year plus bank holidays, increasing to 30 days at your 3rd year of service.
• Day off for your birthday.
• Work-from-anywhere scheme, allowing you to work from abroad.
• Enhanced parental leave and workplace nursery scheme.
• Comprehensive Private Medical Insurance.
• Funded Life Assurance cover with the option to voluntarily increase.
• Comprehensive and tailored mental health support and professional coaching.