Senior Manager, Growth Marketing (Fintech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Manager, Growth Marketing (Fintech): Managing end-to-end execution of digital acquisition campaigns across Paid Search, Programmatic, and Online Video with an accent on driving CAC efficiency and maximizing LTV. Focus on high-velocity experimentation, data-driven optimization, and scaling acquisition efforts for a home equity product.
Location: Remote in the US (Must reside in specific states: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI). Optional hybrid work available at Palo Alto, CA HQ.
Salary: $132,050 – $175,350 (Based on geographic tiers)
Company
is a fintech company dedicated to making homeownership more accessible and valuable, backed by top-tier investors like Andreessen Horowitz.
What you will do
- Manage day-to-day execution of growth campaigns across SEM, Programmatic, and Online Video.
- Test, analyze, and optimize campaign performance to improve CAC, conversion rates, and LTV.
- Develop and iterate on acquisition strategies in partnership with the Head of Growth Marketing.
- Use analytics platforms to derive insights and provide regular performance reporting.
- Collaborate cross-functionally with product, sales, and creative teams to align messaging and targeting.
- Conduct high-velocity experiments on creative, targeting, and bidding to identify growth opportunities.
Requirements
- Residency: Must reside in one of the approved US states listed in the location section.
- 5+ years of hands-on experience managing digital marketing campaigns (Paid Search, Programmatic, Online Video).
- Experience in consumer finance is a must.
- Expertise in Google Ads, Trade Desk, and analytics platforms like Google Analytics.
- Analytical, data-driven mindset with a proven track record of hitting aggressive growth targets.
- Excellent communication and interpersonal skills for presenting to senior stakeholders.
Culture & Benefits
- Comprehensive medical, dental, and vision insurance with HSA and FSA options.
- Unlimited paid time off and 10 company holidays.
- 401(k) retirement plans and guaranteed life/disability insurance.
- Fully paid parental leave (100% of base pay) and transition time support.
- Monthly stipends for internet, mobile plans, and wellness perks.
- Meaningful equity and company-provided equipment (MacBook and monitor).
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