Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Building and scaling customer advocacy, reference, and lifecycle programs to drive retention and revenue influence with an accent on turning users into hirify.global champions. Focus on executing customer storytelling, managing advisory boards, and leveraging AI tools to streamline cross-functional marketing and sales efforts.

Location: Must be based in the United States (Remote)

Salary: $95,000 – $120,000 USD

Company

hirify.global is an identity trust platform delivering real-time verification and deepfake detection to secure high-risk customer interactions for global enterprises.

What you will do

• Build and manage a structured advocacy program to provide Sales with ready-to-engage reference customers.
• Produce compelling customer stories, case studies, and content assets to drive GTM velocity.
• Develop lifecycle and adoption campaigns, including onboarding and feature nudges, to increase retention.
• Lead the Customer Advisory Board and Executive Sponsorship Program to deepen strategic relationships.
• Define KPIs and partner with RevOps to track program influence, reference utilization, and pipeline impact.
• Utilize generative AI tools to streamline content creation, reporting, and message testing.

Requirements

• 4+ years of experience in B2B SaaS marketing, with at least 3 years in customer marketing or advocacy.
• Must be authorized to work in the United States.
• Hands-on experience with CRM and marketing automation platforms like Salesforce, HubSpot, or Marketo.
• Proven track record of running advocacy programs that correlate with revenue or retention metrics.
• Active, day-to-day use of generative AI tools for workflow efficiency.
• Ability to operate independently in a startup-style, flat organization.

Nice to have

• Background in cybersecurity, fraud prevention, or contact center technologies.
• Experience planning and executing large-scale customer events or conferences.
• Expertise in translating technical product complexity into clear customer value.

Culture & Benefits

• Remote-first environment with flexible work arrangements.
• Competitive compensation package including equity for all employees.
• Comprehensive health, vision, and dental plans with HSA employer contributions.
• Unlimited Paid Time Off (PTO) and paid parental leave.
• Professional development and learning stipend.
• Retirement plan with 401(k) matching.