Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Leading consumer retention and engagement programs across the full customer journey with an accent on product-integrated lifecycle engines and behavioral change. Focus on reducing churn, optimizing user conversion, and building high-impact cross-channel touchpoints.

Location: Must be based in the United States

Company

hirify.global is a leader in proactive privacy protection, helping individuals and enterprises remove personal data from the web to mitigate cybersecurity threats.

What you will do

• Own the end-to-end lifecycle strategy from onboarding through retention, expansion, and winback using email, in-app, push, and SMS.
• Partner with Product and Engineering to implement user-level triggers, event tracking, and product experiments.
• Design and execute upsell programs to convert users to higher-value tiers and annual plans.
• Improve email deliverability, sender reputation, and campaign performance through rigorous A/B testing and analysis.
• Build dashboards to monitor lifecycle KPIs and identify friction points in the user journey.
• Collaborate with CX teams to proactively reduce ticket volume through smart intervention strategies.

Requirements

• Minimum 6+ years of experience in lifecycle marketing, retention, or product-led growth, preferably in consumer SaaS.
• Proven ability to work cross-functionally with Product and Engineering teams.
• Deep expertise in email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and global compliance regulations.
• Proficiency with marketing automation tools such as Braze, Iterable, or Customer.io.
• Strong analytical skills, including cohort analysis, experimentation, and SQL.
• Must be authorized to work in the United States.

Culture & Benefits

• Comprehensive health benefits including Medical, Vision, and Dental.
• Generous 401k matching up to 6%.
• Flexible work schedule with remote-friendly environment.
• Generous PTO policy including 20 days paid time off, 15 sick days, and 12 company-paid holidays.
• Additional perks like fitness/cell phone reimbursement and childcare expense support.