Strategy & Activation Manager (Amazon Ads)

TL;DR

Strategy & Activation Manager (Amazon Ads): Managing a team that designs, launches, and optimizes retail media campaigns across the Amazon Ads Ecosystem with an accent on data-driven insights and innovative best practices. Focus on delivering excellence, pushing platform innovation, and driving meaningful business outcomes for clients.

Location: Toronto

Salary: $85,000 - $100,000

Company

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.

What you will do

• Act as the subject matter expert and escalation point for retail media within the ecommerce team for senior client contacts.
• Manage 3–5 Strategy & Activation Analysts & Senior Analysts.
• Lead campaign strategy and execution across Amazon Sponsored Ads and Amazon DSP.
• Utilize and oversee activation in Criteo for campaigns across supported retailers.
• Collaborate with the Data Strategy team to support reporting, deep-dive analyses, and actionable insights.
• Partner with the broader team to understand client goals, translate them into platform strategies, and communicate powerful insights.

Requirements

• 3–5+ years of experience in retail media, including hands-on execution in Amazon Sponsored Ads & DSP.
• Hands-on experience activating retail media through Criteo.
• Experience managing and developing a team of 2+ direct reports.
• Experience managing large product catalogs (ASIN or item-level management).
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies.
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.

Nice to have

• Familiarity with Pacvue, Skai, or similar tools is a plus
• Proven ability to think creatively about challenging analytic problems
• Dynamic communication & presentation skills
• Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Culture & Benefits

• Transparent updates on company financials and performance against bonus goals.
• Unparalleled growth opportunities and a role in shaping the direction of the company.
• Healthcare/Dental/Vision.
• Unlimited PTO.
• $75/mo Wellness Stipend.
• Annual Work From Anywhere 4 weeks per year.