Digital Media Senior Analyst (Programmatic)

TL;DR

Digital Media Senior Analyst (Programmatic): Managing and optimizing programmatic campaigns across multiple DSP platforms with an accent on campaign execution, budget management, and data-driven strategy. Focus on driving client value through advanced media buying techniques, platform features, and rigorous performance analysis.

Location: New York City, NY

Salary: $73,500 - $89,000

Company

hirify.global is a digital marketing agency that helps brands foster personalized relationships with consumers by leveraging data and technology across paid digital media and CRM channels.

What you will do

• Manage and optimize programmatic campaigns on platforms like DV360 and Yahoo DSP.
• Execute media buying strategies across display, video, audio, and DOOH channels.
• Monitor campaign pacing and adjust budgets in real-time to ensure optimal delivery.
• Partner with audience and data vendors to implement targeting strategies using 1st and 3rd party segments.
• Oversee creative trafficking, pixel implementation, and audience segment activation.
• Support cross-channel digital media initiatives including social, search, and Advanced TV.

Requirements

• 1-3 years of hands-on experience managing programmatic campaigns in platforms like DV360, Yahoo DSP, or The Trade Desk.
• Strong analytical skills with proficiency in Excel for reporting and analysis.
• Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management.
• Working knowledge of verification tools and brand safety parameters.
• Strong project management and client communication skills.
• Ability to work independently across multiple campaign initiatives.

Nice to have

• Experience with data visualization tools like Datorama.
• Familiarity with third-party audience providers such as LiveRamp.
• Knowledge of ad serving platforms like DCM or Sizmek.

Culture & Benefits

• Comprehensive healthcare, dental, and vision coverage.
• Unlimited PTO and 401k contributions.
• Wellness, mobile phone, and internet monthly stipends.
• Annual learning and tuition assistance programs.
• Parental leave policy including 16 weeks for primary caregivers.
• Work from Anywhere policy allowing 4 weeks per year.