Head Of Marketing (SaaS)

TL;DR

Head of Marketing (SaaS): Owning the full marketing strategy and driving pipeline + revenue growth for an insurance billing platform with an accent on SMB demand generation across paid channels, lifecycle/email, content, and webinars. Focus on improving conversion throughout the funnel, partnering with Sales and Product on positioning, and running fast experiments to track performance metrics.

Location: Remote (USA)

Company

hirify.global is the ultimate insurance billing platform for eye care providers, combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more.

What you will do

• Own the full marketing plan and hit pipeline + revenue targets.
• Build and run SMB demand generation: paid search/social, outbound support, webinars, email, lifecycle, mail.
• Improve conversion across the funnel (visit → lead → SQL → closed-won).
• Own positioning + messaging and keep it tight, clear, and usable by Sales.
• Ship content that drives deals: landing pages, case studies, sales enablement, product pages.
• Manage budget and report results weekly (pipeline, CAC, payback, conversion rates).

Requirements

• 7-12 years in SMB SaaS marketing.
• Proven track record generating pipeline and revenue.
• Strong performance marketing skills (paid + landing pages + CRO).
• Strong lifecycle marketing skills (email, nurture, onboarding, retention).
• Clear writer and editor.
• Comfortable with numbers and attribution.
• Bias for action and ability to execute fast.
• Experience in a high-growth startup environment.

Culture & Benefits

• Industry-leading compensation, including salary and equity ownership.
• MacBook, monitor, and all the technologies you need to succeed.
• Full Medical & Dental Insurance.
• Unlimited PTO.
• 401k.
• Remote first company.
• Fast-paced startup environment.