Lifecycle Marketing Lead (SaaS)

TL;DR

Lifecycle Marketing Lead (SaaS): Managing the B2C lifecycle program via Braze, including campaign development, cross-functional coordination, and performance analysis with an accent on experimentation strategy and data-driven insights. Focus on personalized, segmented campaigns aligned to lifecycle priorities that drive acquisition, engagement, upsell, and retention.

Company

hirify.global is building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond.

What you will do

• Own and manage the B2C lifecycle program via Braze, including campaign development and performance analysis.
• Lead campaign planning, execution, and optimization for B2C lifecycle initiatives, including AB testing.
• Support B2B lifecycle and daily communications by executing email marketing via Marketo.
• Collaborate with various teams to deliver cohesive, customer-centric communications.
• Develop and execute personalized, segmented campaigns aligned to lifecycle priorities.
• Define, track, and report on lifecycle success metrics.

Requirements

• 5+ years of marketing experience with 2+ years in Lifecycle Marketing, preferably in a B2B SaaS or technology business.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools; Braze and/or Marketo experience preferred.
• Exceptional analytical capabilities and experience in AB testing.
• Strong project management and communication skills.
• Comfort working in a highly cross-functional environment.

Culture & Benefits

• The Company is an Equal Opportunity Employer that values diversity.
• Encourages people of all different backgrounds, experiences, abilities and perspectives to apply.