Lead Lifecycle Strategy & Analytics (SaaS)

TL;DR

Lead Lifecycle Strategy & Analytics (SaaS): Managing end-to-end B2C and B2B lifecycle marketing programs to drive engagement, retention, and upsell with an accent on data-driven experimentation and automation. Focus on translating performance analytics into strategic insights and optimizing personalized customer journeys across Braze and Marketo platforms.

Company

hirify.global is a platform for intentional living, connecting people with experiences in fitness and wellness while empowering entrepreneurs through cutting-edge technology.

What you will do

• Manage the B2C lifecycle program using Braze, covering campaign development, coordination, and performance analysis.
• Lead campaign planning, execution, and AB testing to optimize lifecycle initiatives and drive continuous improvement.
• Execute email marketing and in-product communications for B2B initiatives in partnership with internal stakeholders.
• Define, track, and report on lifecycle success metrics to inform future strategy and optimization.
• Collaborate with cross-functional teams including Product Marketing, Sales, and Creative to ensure cohesive communications.
• Partner with Marketing Technology and Operations to enhance automation capabilities and system scalability.

Requirements

• 5+ years of marketing experience with 2+ years specifically in Lifecycle Marketing.
• Proven track record in B2B SaaS or technology-focused businesses.
• Strong proficiency in marketing automation platforms like Braze or Marketo.
• Advanced analytical capabilities with substantial experience in AB testing strategies.
• Excellent project management and cross-functional communication skills.

Culture & Benefits

• Focus on innovation, curiosity, and fostering real-world connections.
• Collaborative, cross-functional work environment.
• Commitment to diversity as an Equal Opportunity Employer.
• Emphasis on continuous learning and applying industry best practices.