Lifecycle Marketing Analytics Lead

TL;DR

Lifecycle Marketing Analytics Lead (Marketing/SaaS): Managing B2C lifecycle programs and optimizing customer engagement strategies with an accent on data-driven decision-making and cross-functional collaboration. Focus on building and executing personalized, segmented campaigns through marketing automation platforms to drive acquisition, retention, and growth.

Company

hirify.global is a platform dedicated to fostering intentional living by connecting people with experiences in fitness and wellness through innovative technology solutions.

What you will do

• Independently manage the B2C lifecycle program, including end-to-end campaign development and performance analysis.
• Execute AB testing strategies to continuously improve campaign performance.
• Manage B2B lifecycle and daily communications using marketing automation platforms like Marketo and Braze.
• Partner with Product Marketing, Sales, and Creative teams to ensure cohesive customer-centric messaging.
• Define and track key lifecycle success metrics to inform future strategy.
• Collaborate with operations teams to enhance automation capabilities and system scalability.

Requirements

• 5+ years of total marketing experience.
• 2+ years of proven experience in lifecycle marketing, preferably within a B2B SaaS or technology environment.
• Exceptional analytical capabilities and substantial experience in AB testing.
• Proficiency in marketing automation, CRM, and analytics tools, with strong preference for Braze or Marketo.
• Strong project management and communication skills.
• Ability to thrive in a highly cross-functional, collaborative environment.

Culture & Benefits

• Focus on innovation, curiosity, and fostering meaningful real-world connections.
• Commitment to diversity, equity, and inclusion as an Equal Opportunity Employer.
• Collaborative environment that values ownership and team-wide partnership.
• Opportunity to work on impactful products within the wellness technology space.