Lead Of UA Strategy (US App)

TL;DR

Lead Of UA Strategy (US App) (User Acquisition): Owning the end-to-end user acquisition strategy for the US marketplace app with an accent on integrating market context with product data and performance marketing. Focus on pioneering breakthrough acquisition ideas to drive sustainable non-linear growth and evolving marketing frameworks in a rapidly changing landscape.

Location: Onsite at Roppongi office

Company

hirify.global is a global marketplace platform aiming to unleash potential by circulating all forms of value through technology.

What you will do

• Define and drive end-to-end user acquisition strategy, execution planning, and measurement frameworks.
• Lead experimentation roadmaps that move the organization beyond bottom-funnel demand capture.
• Architect a unified full-funnel user journey by aligning acquisition with Product and CRM teams.
• Remove planning and measurement bottlenecks to maximize learning velocity and capital efficiency.
• Design and test breakthrough acquisition ideas to reach new audiences and create genuine value.
• Manage and scale multi-million dollar performance marketing budgets across major ad networks.

Requirements

• 7+ years of experience in performance marketing and user acquisition.
• Proven track record of managing and scaling multi-million dollar budgets.
• Deep expertise in Google Ads, Meta, TikTok, and other major ad networks.
• In-depth understanding of designing and developing measurement frameworks.
• Experience in team and people management.
• English proficiency required for the role.

Nice to have

• Prior experience in C2C marketplaces or similar domains.
• Proven track record in founding a team from scratch.
• Japanese language proficiency is preferred.

Culture & Benefits

• Full flextime work hours with no core time requirement.
• Inclusion and Diversity driven culture.
• Opportunity to work on a global-scale marketplace product.
• Focus on mission-driven impact and sustainable business growth.

Hiring process

• Skill assessment may be required depending on the position.
• Multiple interview stages depending on the role.
• Final offer determined after interviews and reference check.