GTM Event Manager (B2B)

TL;DR

GTM Event Manager (B2B): Driving the end-to-end event marketing strategy for the ClassPass Corporate Wellness Program with an accent on lead generation, pipeline impact, and brand awareness. Focus on executing high-impact B2B experiences, managing event lifecycle from strategy to ROI measurement, and collaborating with cross-functional sales and product teams.

Location: Must be based in the United States

Salary: $58,350–$77,800

hirify.global is a platform for intentional living, connecting people with inspiring experiences in fitness and wellness through brands like Mindbody and ClassPass.

What you will do

• Design and execute a comprehensive B2B events strategy aligned with go-to-market goals.
• Manage the full event lifecycle, including budget planning, logistics, and vendor management.
• Collaborate with Sales, Product, and Creative teams to develop impactful marketing experiences.
• Measure and track event performance using Salesforce to optimize pipeline and opportunity creation.
• Create scalable sales-facing marketing assets to support corporate growth objectives.

Requirements

• 3+ years of marketing experience in B2B, SaaS, or technology sectors.
• Proven expertise in event strategy, execution, and driving measurable pipeline impact.
• Advanced project management and cross-functional collaboration skills.
• Data-driven approach to reporting and ROI measurement.
• Strong communication and narrative-crafting abilities for diverse stakeholders.
• Must be authorized to work in the United States.

Culture & Benefits

• Competitive compensation packages including salary, bonuses, and incentives.
• Commitment to an inclusive, diverse workplace with equal opportunity employment.
• Focus on intentional living and promoting active, balanced lifestyles.
• Opportunities for professional development and meaningful impact in the wellness tech space.