Digital Marketing Manager (Healthcare)

TL;DR

Digital Marketing Manager (Healthcare): Executing integrated, omnichannel marketing initiatives that drive acquisition and revenue for professional education platforms with an accent on CRO, marketing automation, and campaign performance. Focus on managing lifecycle journeys, optimizing user funnels, and translating complex data into actionable growth strategies across web, email, and social channels.

Salary: $70,000 - $85,000 per year

Company

hirify.global is a pioneer in online professional education, serving over 1 million customers annually with a family of brands dedicated to professional development.

What you will do

• Develop and monitor integrated digital marketing campaigns tailored to healthcare professionals.
• Manage CRO roadmaps including A/B testing on landing pages, email funnels, and websites.
• Oversee marketing automation workflows and lifecycle journeys within HubSpot.
• Execute social media strategy across Facebook, Instagram, and YouTube to drive engagement.
• Analyze campaign performance using GA4, Looker Studio, and Power BI to optimize ROI.
• Integrate physical direct mail touchpoints with digital sequences and nurture workflows.

Requirements

• 3–5+ years of digital marketing experience with a strong background in CRO and analytics.
• Demonstrated experience with A/B testing platforms and funnel optimization.
• Required proficiency in HubSpot for workflow management and automation.
• Strong data analytics skills including GA4 and Looker Studio.
• Experience in ecommerce and social media marketing across major platforms.
• Ability to manage multiple priorities in a fast-moving, cross-functional environment.

Nice to have

• Experience in the healthcare industry and understanding of healthcare professional buying behaviors.
• HubSpot certification.

Culture & Benefits

• Collaborative environment focused on values of Love, Joy, Boldness, Teamwork, and Curiosity.
• Opportunity to work within a large-scale, mission-aligned professional education platform.
• Commitment to diversity and inclusion with an active bias-reduction hiring process.
• Supportive team structure with cross-functional collaboration across content, design, and product.