Director Of Marketing (Ecommerce)

TL;DR

Director of Marketing (Ecommerce): Leading a team of marketers and business development representatives to drive revenue growth across sales-led and digital channels with an accent on demand generation, eCommerce performance, and BDR-led pipeline development. Focus on strategic thinking, analytical rigor, and operational excellence in B2B marketing and revenue acceleration.

Location: Hybrid (8 days/month) in North York, Canada. Applicants may be required to appear onsite at a hirify.global office as part of the recruitment process.

Salary: $150,900.00 - $252,750.00 CAD

Company

hirify.global is a company providing information, software, and services for professionals.

What you will do

• Develop and execute a comprehensive Demand Generation and eCommerce strategy to drive pipeline, revenue, and customer acquisition across regions and segments.
• Lead eCommerce growth strategy, including software sales, transactional offerings, and digital renewals, ensuring a seamless and scalable digital buying experience.
• Drive BDR performance and pipeline generation, ensuring strong alignment with sales targets and revenue goals.
• Lead, mentor, and scale a team of approximately 30 professionals across Demand Generation, eCommerce, and Business Development.
• Utilize data and analytics to measure campaign performance, ROI, and revenue impact, continuously refining strategies to improve outcomes.
• Oversee integrated inbound and outbound marketing programs, ensuring a consistent and scalable flow of high-quality leads.

Requirements

• 10–15 years of B2B marketing experience, with a strong focus on Demand Generation.
• 8–10 years of leadership experience, managing and scaling high-performing teams.
• Proven track record of driving measurable revenue impact through DemandGen and digital channels.
• Deep expertise in marketing analytics, campaign optimization, and ROI measurement.
• Experience managing BDR teams and pipeline generation strategies.
• Strong understanding of eCommerce in a B2B environment, including digital sales and customer journeys.

Culture & Benefits

• Maintain a fair and genuine hiring process.
• Assess individual skills, experiences, and communication style.
• Value authenticity.