Senior Strategist (Marketing)

TL;DR

Senior Strategist (Marketing): Designing and orchestrating high‑impact performance systems that connect media, creative, audience strategy, and MarTech with an accent on testing frameworks and insights driving optimization decisions. Focus on evaluating creative and audience performance across the funnel and building frameworks that turn campaigns into dynamic, learning systems.

Location: Calgary. Team is expected to work from an office a minimum of 3 days a week.

Company

hirify.global designs digital experiences that drive business transformation for their clients.

What you will do

• Analyze performance across audiences, creative components, and funnel stages to inform optimization and scaling decisions.
• Own the Learning Agenda, developing hypothesis‑led test‑and‑learn frameworks and translating results into structured learning summaries.
• Partner with Media across Meta, Google, TikTok, Display, and CTV to evaluate activation strategy and signal performance.
• Lead modular creative testing by translating brand messaging into funnel‑specific deployment logic.
• Develop integrated precision strategies across paid media, CRM, and digital experiences.
• Collaborate with Marketing Science, Ecosystem, and Activation teams to validate measurement approaches and maintain signal health.

Requirements

• 3-4 years of experience in digital media, integrated strategy, performance marketing, or related disciplines.
• Experience with qualitative research, including web analytics and metric analysis.
• Understanding of paid media platforms, algorithms, activations, and audience targeting.
• Understanding of audience segmentation, suppression, and CRM integration.
• Foundational knowledge of attribution models and performance KPIs.
• Familiarity with DCO and creative testing frameworks.

Nice to have

• Experience across organic channels, including Organic Social and SEO.
• Familiarity with CDPs, identity resolution systems, and working with CRM or first-party data.
• Experience developing testing frameworks or experimentation roadmaps.
• Daily use of AI and/or LLM tools to accelerate insight development.
• Experience with Innovid, Celtra, ArtBot, or similar platforms.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages.
• Vacation, compassionate leave, personal/sick days, and flex days.
• Access to online services for families and new parents.
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
• Internal learning and development programs.