Performance Marketing Manager (SaaS)

TL;DR

Performance Marketing Manager (SaaS): Managing paid acquisition channels and lead generation pipelines for the North American and UK markets with an accent on SEM, paid social strategy, and conversion funnel optimization. Focus on scaling demand generation through rigorous marketing experiments, data-driven analysis, and tight collaboration with regional Sales and BDR teams.

Location: Must be based in North America or the United Kingdom.

Company

hirify.global is an edtech platform enabling collaborative learning and upskilling for over 1,700 organizations globally.

What you will do

• Manage and optimize budgets for core PPC channels including Google Ads, Bing Ads, LinkedIn, and Facebook.
• Develop and execute a marketing experiment roadmap to improve conversion rates across the funnel.
• Analyze campaign performance data to identify bottlenecks and scale efficient acquisition channels.
• Partner with US and UK BDR teams to improve lead quality and conversion to sales-qualified opportunities.
• Collaborate with content and product marketing teams to design complex, multi-channel campaigns.
• Translate performance insights into strategic recommendations for the regional marketing roadmap.

Requirements

• Minimum 2 years of hands-on online campaign management experience.
• Strong expertise in SEM (Google Ads) and paid social media advertising.
• Proven ability to manage performance metrics and data-driven analysis.
• Excellent written communication skills with high attention to detail.
• Experience in B2B SaaS is a strong plus.
• Proficiency with Marketo and Salesforce is considered an asset.

Culture & Benefits

• Comprehensive health insurance starting on the first day of employment.
• Unlimited annual PTO and 5 days of dedicated sick leave.
• Retirement savings contribution matching (RRSP).
• Generous parental leave policies and support for families.
• Remote-first organization with flexible working hours.
• Active Employee Resource Groups (ERGs) covering diverse interests and support systems.

Hiring process

• Screening call with the Talent Acquisition Manager.
• Interview with the Global Director of Demand Generation.
• Practical homework assignment followed by a debrief.
• Team and cross-functional interviews including a culture-fit discussion with the CMO.