Senior Marketing Automation Manager

TL;DR

Senior Marketing Automation Manager: Driving lifecycle performance and pipeline efficiency across SaaS brands with an accent on data-driven strategy and marketing automation excellence. Focus on improving conversion, retention, and expansion through Marketo and cross-functional partnerships.

Location: Remote (US)

Salary: $130,000 to $140,000 USD per year

Company

hirify.global is a leading service commerce platform providing vertically-tailored, integrated SaaS solutions.

What you will do

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy.
• Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo.
• Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
• Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency.
• Lead, mentor, and grow a team of lifecycle and marketing automation specialists.
• Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data.

Requirements

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives.
• Deep Marketo expertise required; Marketo certification strongly preferred.
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms.
• Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards.
• Must be eligible to work without sponsorship to qualify for this position.

Culture & Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Continued investment in your professional development.
• Day 1 robust health and wellness benefits, including an annual wellness stipend.
• 401k with up to a 4% match.
• Flexible and generous (FTO) time-off.
• Employee Stock Purchase Program.