Vice President Marketing (Biotech)

TL;DR

Vice President Marketing (Biotech): Developing and executing commercial strategies to drive product positioning, physician education, and patient adoption for early disease detection technologies with an accent on the diagnostic industry and clinical integration. Focus on building robust marketing infrastructure, leading high-performance teams, and bridging the gap between cutting-edge science and practical clinical application.

Location: Must be based in or able to commute to Brisbane, California (Onsite/Hybrid).

Salary: $283,575 - $367,500

Company

hirify.global is a health technology company focused on early disease detection with an mission to outpace cancer.

What you will do

• Define and execute comprehensive commercial marketing strategies aligned with corporate goals.
• Conduct market analysis to prioritize and engage key audiences, including health systems, payers, physicians, and patients.
• Oversee the development of digital marketing, educational campaigns, and evidence-based materials for clinical utility.
• Establish KPIs and utilize data-driven analytics to measure campaign performance and ROI.
• Build and mentor a high-performance marketing team capable of navigating complex commercial landscapes.
• Partner cross-functionally with Sales, Medical Affairs, and Market Access to support product launches and commercial growth.

Requirements

• Bachelor’s degree required; MBA or PhD strongly preferred.
• 15+ years of relevant experience across marketing, sales, or managed care in the molecular or precision diagnostics industry.
• 10+ years of marketing leadership experience building high-performance organizations.
• Deep understanding of the healthcare ecosystem including clinical workflows, HCPs, and IDNs.
• Proven success in launching products within cancer, preventive screening, or oncology sectors.
• Ability to operate in compliance with all relevant healthcare regulations and standards.

Nice to have

• Experience launching an In Vitro Diagnostic (IVD) device.
• Experience in high-growth healthcare or biotech environments bringing a first-to-market product.

Culture & Benefits

• Competitive base salary with pre-IPO equity and cash bonus eligibility.
• Comprehensive medical, financial, and insurance benefits.
• Opportunity to work on life-saving early cancer detection technology.
• Inclusive, equal-opportunity work environment.