Director, Corporate Audience Marketing

TL;DR

Director, Corporate Audience Marketing (B2B SaaS): Leading enterprise marketing initiatives and brand awareness for the Corporate Audience Segment with an accent on developing go-to-market strategies for R&D decision-makers. Focus on building integrated campaigns, pipeline generation through ABM, and positioning complex solution portfolios across global markets.

Location: Office-based roles in New York (USA), London (UK), or Amsterdam (Netherlands).

Company

hirify.global is a global leader in information and analytics, combining vast data sets with innovative technology to support science, health education, and clinical practice.

What you will do

• Define and execute enterprise marketing strategies in alignment with corporate objectives and revenue goals.
• Partner with Product, Sales, and Customer Success teams to ensure cohesive messaging and positioning.
• Develop integrated GTM campaigns across digital, event, and ABM channels.
• Oversee high-impact content development, including whitepapers and webinars, to drive thought leadership.
• Measure and optimize campaign performance to maximize marketing ROI.
• Mentor marketing professionals across the segment to foster innovation and accountability.

Requirements

• Minimum 5 years of experience in B2B enterprise technology or SaaS platform marketing.
• Proven track record in leading GTM strategies for complex solution portfolios.
• Expertise in integrated marketing, ABM, and digital demand generation.
• Strong understanding of enterprise buying cycles and executive-level decision-making processes.
• Exceptional storytelling and communication skills for technical and C-suite audiences.
• Bachelor’s degree in Marketing or Business (MBA preferred).

Culture & Benefits

• Comprehensive health care plans, life assurance, and accident policies.
• Modern Family Benefits including parental, adoption, and surrogacy support.
• Generous pension and retirement planning options.
• Access to extensive learning and development resources.
• Commitment to work-life balance with flexible working hours and wellbeing initiatives.