Head Of Marketing

TL;DR

Head Of Marketing (SaaS/B2B): Leading the marketing function to transform brand perception and drive pipeline growth with an accent on vertical positioning, demand generation, and product marketing strategy. Focus on building an end-to-end GTM engine for product launches and establishing market authority in education, healthcare, and professional services sectors.

Location: Must be based in or able to work hybrid from London

Company

hirify.global is a global standard for scheduling software, trusted by millions of professionals worldwide.

What you will do

• Develop and execute B2B demand generation engines optimized for buyer conversion and demo requests.
• Lead the transition from horizontal to vertical narrative and positioning across target industries.
• Direct the end-to-end go-to-market strategy for next-generation product launches.
• Build a comprehensive sales enablement library to support revenue growth and deal conversion.
• Manage a distributed team of senior marketers, aligning regional efforts under one cohesive vision.
• Collaborate cross-functionally with Growth, Sales, and Customer Success to fuel the revenue engine.

Requirements

• Proven experience in building demand generation engines from zero to scale within a new market.
• Expertise in product marketing leadership and translating complex product value into vertical narratives.
• Demonstrated ability to own pipeline performance and partner closely with Sales leadership.
• Experience in managing senior marketing professionals across different time zones.
• Deep understanding of complex B2B buyer journeys and vertical marketing program development.
• Ability to thrive in a transformative, high-growth organizational environment.

Culture & Benefits

• Hybrid work model with the flexibility to work from abroad for part of the year.
• Competitive compensation package and annual home office/well-being budget.
• 25 days of vacation plus dedicated training and conference days.
• Comprehensive parental leave and support for all caregivers.
• Access to tools like Headspace for mindfulness and premium MacBook equipment.
• Inclusive, trust-based environment committed to diversity and equal opportunity.

Hiring process

• Application review followed by a Hiring Manager interview.
• Marketing Audit session with a leadership panel across Revenue and Product teams.
• Cultural Fit Assessment.