Senior Director, Field Marketing (SaaS)

TL;DR

Senior Director, Field Marketing EMEA (SaaS): Leading integrated field marketing strategies across EMEA with an accent on driving pipeline growth and sales alignment in the DACH region. Focus on executing segment-focused marketing initiatives, coaching regional teams, and optimizing budget performance to accelerate deal velocity.

Location: Based in London, UK (Hybrid role)

Salary: £160,000–£190,000 (OTE)

Company

An SAP company and pioneer of the Digital Adoption Platform (DAP) that helps organizations maximize digital transformation through guidance, insights, and automation.

What you will do

• Manage, coach, and direct the EMEA Field Marketing team.
• Develop a trusted partnership with regional sales leadership to support territory and pipeline needs.
• Execute annual integrated field marketing strategies, leveraging global campaigns and regional insights.
• Introduce innovative lead generation and pipeline acceleration approaches.
• Track and report regional budget allocations and campaign KPIs to marketing leadership.
• Ensure strategic alignment between marketing activities and sales business segments.

Requirements

• Bachelor’s degree and 10+ years of marketing or sales experience in tech, preferably SaaS.
• Proven track record of planning and executing integrated marketing campaigns.
• Deep experience with marketing automation tools such as Salesforce, Tableau, and Pardot.
• First-hand knowledge of sales and customer success operational workflows.
• Strong project management, data-driven decision-making, and execution skills.
• Must be based in or able to work from London, UK.

Culture & Benefits

• Hybrid work arrangement combining remote flexibility with onsite collaboration.
• Commitment to diversity, equity, and inclusion with dedicated employee resource groups.
• Professional development opportunities through career compass programs.
• Wellness support including quarterly reimbursements, BrightBreaks, and annual Wellness Month.
• Competitive retirement contributions and comprehensive health coverage.
• Generous annual leave policy and additional RefreshMe days for work-life balance.